Count It

To celebrate the 25th season of the WNBA we created “COUNT IT”, a campaign celebrating and highlighting the league’s milestones and achievements over the past years. The campaign shows how the players have always been at the forefront of social change. We also created a logo that embodies a spirit of defiance, subverting traditional Roman Numerals, and a logo woman that breaks through a traditional grid.

Agency: Saatchi & Saatchi NY // Client: WNBA // Press: Muse by Clio, Adweek, ESPN, Yahoo, Washington Post, The Wall Street Journal.