Hidden Joys

In a city like New York, people can find joy around any corner, but a busy lifestyle can make it easy to forget that. To launch the new VW Taos, the most joy-full SUV, we decided to show how joy can happen at any time of the day. We displayed our message on a billboard in the center of Times Square and invited people to scan a QR code to discover fun, hidden places around them. We continued the campaign with wild posters all over New York and showed up at a Tinder Vibe Event.

Agency: Johannes Leonardo NY // Client: Volkswagen