I believe that the way we express ourselves creatively is a unique reflection of how we see the world, and how the things we have experienced influence us.
Fascinated by how culture and language shape the way we think, I wanted to experience life in different countries. I lived in Russia for 6 months (during winter!), spent some time in Italy, backpacked through Europe, and learned 5 languages. I got my Bachelors and Masters degree from the University of Vienna.
In 2017 I got the opportunity to move to San Francisco. In this big melting pot everything seemed possible. Having always dreamt of a carrier in a creative agency, I decided to quit my job in Retail Banking. Mostly because:
“You cannot bore people into buying your product.”
— David Ogilvy
Some people know what they want immediately, I had to work in some other industries and fly across the Atlantic Ocean to find that out.
Better late than never.